Fresh Look, Same Great Service, Even Better Experience

Good For You Naturally

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ASK YOUR FISHMONGER

How do I eat caviar?

If you really want to appreciate the taste and texture of caviar, use a non-metallic spoon to scoop a little bit, put it on your tongue and pop it against the roof of your mouth.

Otherwise caviar is best served as a cold topping or condiment. The options are limitless - you can put it on sushi, mix it into a rice bowl, put it on top of your cooked salmon fillet, mix it with scrambled eggs, eat it with smoked salmon or lox, or eat it with bagel and cream cheese.

You can find more caviar eating tips in this blog post: Ikura caviar: What's the difference between Sockeye and Keta Salmon Roe?

Is caviar good for you?

Yes, caviar is incredibly good for your cardiovascular and brain health, because it’s packed with essential nutrients.

It contains high levels of omega-3 fatty acids DHA and EPA, protein, phosphorus, selenium, potassium, zinc, and vitamins B12 and D.

It also contains astaxanthin, which is a potent antioxidant 6,000-times more powerful than vitamin-C.

What’s the difference between keta, sockeye and pink salmon ikura red caviar?

They’re all salted salmon eggs (roe), but vary in size, color and flavor. Keta salmon ikura has the largest diameter eggs, with bright orange color, gentle pop, and milder, sophisticated taste.

Sockeye roe is the smallest of the three, with bright red color thanks to the high content powerful antioxidant astaxanthin.

It has a strong salmon-forward flavor. Pink roe is in the middle with size, but has a very distinct caviar flavor popular amongst ikura fans and professional chefs.

Is the fish farmed or wild?

Everything we sell is 100% wild caught. We only sell Alaskan seafood and fish farms are not legal in Alaska.

Are your products imported?

No, all of our products are 100% from the USA. Our fish are caught and processed in Alaska - in Cordova, Anchorage and Juneau.

Our salmon burgers are made from 100% wild Alaskan salmon in Palmyra, WI.

How is it shipped?

Our orders are shipped via UPS in boxes with eco-friendly recyclable insulation and dry ice.

They are normally in transit for 1 - 2 days, but they will stay frozen for up to 4 days depending on the weather and other factors.

Every order comes with cooking instructions and recipes, and with safety instructions for the disposal of the packaging and dry ice.

Does it arrive frozen?

Yes! All of our orders are 100% guaranteed to arrive frozen. If there is no ice left in the box upon delivery, but the fish is still frozen ( even if it’s a little soft on the edges), everything is ok and safe to eat (or put in the freezer).

If your order got delayed in transit and arrived completely thawed out, please let us know immediately and send us pictures. We will work together to rectify the situation.

When will I get my order?

Your fish will be shipped the Monday or Tuesday after your order is placed. You will receive your fish 1-2 days after shipping. We ship out of our hub in Milwaukee. Don’t worry, all of your fish is from Alaska! Adra’s originally from WI.

We relocated back here and started our company. And shipping from MKE versus Alaska saves you $$ on shipping as the customer! If you’ve purchased a 'preorder' product then the delivery date is in the product description.

Who do I support when I buy your fish?

Small boat fishermen in south Central Alaska, our processors in Cordova and Anchorage and our family in Menomonee Falls, Wisconsin.

THE CATCH CLUB

Our way of saying thanks.

When you join, every time you shop, you’ll earn points to redeem for exclusive Catch Club rewards!

Earn bonus points on your birthday and for referring you friends.

Simply click on the Catch Club button to JOIN or SIGN IN.

Meet your Fishmongers

With 17+ years living in Cordova, Alaska, owners Adra and Juro built relationships directly with local fishermen and ran seafood processing operations, giving us the inside perspective most seafood companies simply don't have.
We hand-pick each fish from trusted boats, then partner with elite processor Copper River Seafoods (where Juro worked for 13 years) to ensure every fillet is perfectly cut, flash-frozen within hours, and vacuum-sealed to lock in peak freshness for up to two years.

While there's a myth that "never frozen" is best, the truth is unless you live on the Alaska coast, our flash-frozen fillets will taste fresher than anything that's been shipped fresh for days. We guarantee that our proven boat-to-box process delivers the quality consistency you deserve, with the personal expertise you can trust.