Privacy policy

Effective Date: 1/13/2025

Effective Date: 1/13/2025  •  Last Updated: March 10, 2026

1. Introduction

Welcome to Alaska Fresh Seafood. We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you interact with our website, email, and SMS marketing.

2. Information We Collect

Personal Information: When you make a purchase, sign up for our newsletter, or contact us, we may collect personal information such as your name, email address, phone number, and shipping address.

Payment Information:
We collect payment information to process your orders. This may include your credit card number, billing address, and other payment details.

Usage Data:
We collect information about how you use our website, including your IP address, browser type, and pages visited.

3. How We Use Your Information

To Process Orders:
We use your personal and payment information to process and fulfill your orders.

To Communicate: We use your contact information to send you updates about your order, respond to your inquiries, and send you marketing communications if you have opted in.

To Improve Our Services: We analyze usage data to improve our website and services.

For Advertising Measurement: We use hashed customer data to measure the effectiveness of our advertising on Google and Meta (Facebook/Instagram). See Section 4a for full details.

4. Sharing Your Information

Service Providers: We may share your information with third-party service providers who assist us with payment processing, shipping, and marketing.

Advertising Platforms: We share hashed personal data with Google and Meta for advertising measurement and optimisation purposes. This is described in detail in Section 4a below.

Legal Requirements: We may disclose your information if required by law or to protect our rights.

 

4a. Enhanced Conversions & Advertising Data Sharing  

We use enhanced conversion tracking tools provided by Google and Meta (Facebook/Instagram) to measure and improve the effectiveness of our advertising campaigns. This section explains how your data is used for this purpose.

What Data Is Collected

When you complete a purchase on our website, we may collect and process the following for advertising measurement:

• Email address
• Phone number
• First and last name
• Billing and shipping address

How This Data Is Used

Before being shared with advertising partners, this data is hashed — converted into an anonymised, non-reversible format that cannot be used to directly identify you. It is used solely to measure whether our ads led to purchases, and to improve future campaign performance.

Google Enhanced Conversions

We use Google’s Enhanced Conversions feature, which sends hashed customer data to Google to improve conversion measurement accuracy. This data is processed in accordance with Google’s Privacy Policy. You can opt out of personalised Google advertising at any time via Google’s Ad Settings at adssettings.google.com.

Meta Advanced Matching & Conversions API (CAPI)

We use Meta’s Advanced Matching and Conversions API (CAPI) to share hashed customer data with Meta Platforms (Facebook and Instagram) for advertising measurement and optimisation. This data is processed in accordance with Meta’s Privacy Policy. You can manage your ad preferences via your Facebook Ad Preferences settings.

Legal Basis for Processing

We process this data based on our legitimate business interest in measuring and optimising our advertising spend. California residents and residents of other US states with active privacy laws have the right to opt out of this data sharing for targeted advertising purposes — see Section 8a below.

Data Retention

Hashed data shared with Google and Meta is subject to each platform’s own data retention policies. We do not retain raw personal data collected solely for advertising measurement beyond the period necessary to complete the data transmission.

5. Your Choices

Opt-Out: You can opt out of receiving marketing emails and SMS messages by following the unsubscribe instructions in the communication or contacting us directly.

Access and Update: You can access and update your personal information by logging into your account or contacting us.

Advertising Data Opt-Out: To opt out of the sharing of your hashed data for advertising measurement, email us at info@alaskafreshseafood.com with the subject line “Do Not Share My Data.” You may also opt out directly via Google Ad Settings and Facebook Ad Preferences.

6. Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure.

7. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on our website.

8a. Privacy Rights for United States Residents 

California Residents — CCPA/CPRA

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know: You may request details about the personal information we collect, use, disclose, and share about you.

Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.

Right to Correct: You may request that we correct inaccurate personal information we hold about you.

Right to Opt Out of Sharing: We share hashed personal data (email address, name, phone number, and address) with Google and Meta for cross-context behavioural advertising. You have the right to opt out of this sharing. To opt out, email us at info@alaskafreshseafood.com with the subject line “Do Not Share My Data.”

Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

Categories of Personal Information Collected

Category	Examples	Purpose
Identifiers	Name, email, phone, IP address	Orders, advertising measurement
Commercial information	Purchase history, order details	Order fulfilment, remarketing
Internet/network activity	Pages visited, clicks, browser type	Analytics, ad optimisation
Geolocation data	Shipping/billing address	Shipping, advertising measurement

Do Not Sell or Share — All US Residents

We do not sell your personal information for monetary consideration. However, sharing hashed data with Google and Meta for advertising measurement may constitute “sharing” under California law and similar statutes in other US states.

To opt out of this data sharing:

• Email info@alaskafreshseafood.com with the subject line “Do Not Share My Data”
• Opt out directly via Google Ad Settings (adssettings.google.com)
• Opt out directly via Facebook Ad Preferences (facebook.com/adpreferences)

Other US State Residents

Residents of Virginia, Colorado, Connecticut, Texas, Oregon, Montana, and other states with active privacy laws have similar rights, including the right to access, delete, correct, and opt out of targeted advertising. To exercise any of these rights, please contact us using the details in Section 9 below.

Submitting a Privacy Request

To submit a verifiable consumer request, please contact us at:

• Email: info@alaskafreshseafood.com
• Phone: 1-262-853-7608

We will respond to verified requests within 45 days as required under CCPA. We may need to verify your identity before processing your request.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• Mail: Alaska Fresh Seafood, 4556 N 126th St, Butler, WI 53007
• Email: info@alaskafreshseafood.com
• Phone: 1-262-853-7608