The Wild Difference You Can See, Taste & Feel

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Good For You Naturally

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ASK YOUR FISHMONGER

Why is Copper River keta salmon more expensive than regular keta?

Copper River is one of the longest, fastest, coldest river systems in Alaska. That 300-mile upstream battle against glacial currents forces Keta to build significantly more fat reserves and muscle tone than Keta from easier rivers. The result? Firmer texture, richer flavor, and better overall quality.

The fish are harvested by small boat fishermen, each one picked from the net, by hand. There are no mass fishing boats allowed in the district. The fishery is a poster child for quality and sustainability, unlike many fisheries around the globe where fish stocks are drained. 

The fishing fleet is less than 500 boats, all of which undergo specific training and protocols for how to properly handle each fish after catch with particular bleeding and slush-ice storage methods. 

Fishing for Copper River salmon is an art form. The technique has not changed much over centuries, which is becoming more and more rare as working waterfronts collapse due to mismanagement - something you do not need to worry about when sourcing from the Copper River.

How big are the portion sizes?

Each frozen portion is generally 6 oz. Depending on how hungry you are, you can get 1-2 servings per portion.

Our whole sides of salmon are around 1-2 lbs each.

Our minced salmon and halibut cheeks and chop are 1-pound packages. Our smoked salmon is 4 oz or 6.5 oz. Check each product for exact weight details. Depending on how hungry you are, you can get 1-2 servings per portion.

Why is the fish frozen? That's not how it looks in the grocery store case.

Flash freezing fish right after catch is the only way to preserve its quality. Fish in general have very short shelf life. They start to spoil right out of the water. Bringing fish from Alaska to the Lower 48 without freezing can negatively affect the appearance, structure and taste.

It's a seasonal fish so you need to stock up in the summer to enjoy it year-round. Beware the thawed piece of wild Alaskan fish for sale! As your butcher if it was previously frozen and how long it’s been thawed.

Flash frozen is actually the freshest way to go!

Who do I support when I buy your fish?

Small boat fishermen in south Central Alaska, our processors in Cordova and Anchorage and our family in Menomonee Falls, Wisconsin.

When will I get my order?

Your fish will be shipped the Monday or Tuesday after your order is placed. You will receive your fish 1-2 days after shipping. We ship out of our hub in Milwaukee. Don’t worry, all of your fish is from Alaska! Adra’s originally from WI.

We relocated back here and started our company. And shipping from MKE versus Alaska saves you $$ on shipping as the customer! If you’ve purchased a 'preorder' product then the delivery date is in the product description.

THE CATCH CLUB

Our way of saying thanks.

When you join, every time you shop, you’ll earn points to redeem for exclusive Catch Club rewards!

Earn bonus points on your birthday and for referring you friends.

Simply click on the Catch Club button to JOIN or SIGN IN.

Meet your Fishmongers

With 17+ years living in Cordova, Alaska, owners Adra and Juro built relationships directly with local fishermen and ran seafood processing operations, giving us the inside perspective most seafood companies simply don't have.
We hand-pick each fish from trusted boats, then partner with elite processor Copper River Seafoods (where Juro worked for 13 years) to ensure every fillet is perfectly cut, flash-frozen within hours, and vacuum-sealed to lock in peak freshness for up to two years.

While there's a myth that "never frozen" is best, the truth is unless you live on the Alaska coast, our flash-frozen fillets will taste fresher than anything that's been shipped fresh for days. We guarantee that our proven boat-to-box process delivers the quality consistency you deserve, with the personal expertise you can trust.