Fresh Look, Same Great Service, Even Better Experience

Good For You Naturally

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ASK YOUR FISHMONGER

What's the difference between halibut steaks and fillets?

Similar to salmon steaks, halibut steaks are cut perpendicular to the backbone, while fillets are cut parallel to the backbone.

That means you always have a bone in halibut steaks, but halibut fillets can be boneless. The steak cut is also not practical when the fish is too big.

Does halibut taste 'fishy'?

We like to say that “halibut is the white fish that ruins every other white fish” because it is so darn good.

It literally does not taste like fish. It is super “steaky” and mild in flavor which makes it a popular choice on restaurant menus.

What's the best way to cook halibut without it falling apart?

Halibut is not like haddock or walleye and does not fall apart when cooking. It is a very steaky fish and maintains it’s structure when grilling, baking, pan-searing or air frying.

Because our fish is sushi-grade, we always recommend to cook it for less time than you think, so as not to dry it out. Fish also continues to cook once it's removed from the heat source.

Why is halibut so expensive? Is it worth the money?

Yes, it is worth the money! It’s very rare to find a product that is absolutely delicious, while being good for you at the same time.

Fish like halibut are recommended by doctors and nutritionists in almost any diet! And cooking halibut is very easy - you can use any of your favorite cooking methods and halibut will always come out tasting great.

And why is it so expensive? There are many reasons why, from regulations, catch limits, expensive fishing gear, etc. We talk about it in detail in this blog: Is Wild Alaskan Halibut Worth The Money?

Why is the fish frozen? That's not how it looks in the grocery store case.

Flash freezing fish right after catch is the only way to preserve its quality. Fish in general have very short shelf life. They start to spoil right out of the water. Bringing fish from Alaska to the Lower 48 without freezing can negatively affect the appearance, structure and taste.

It's a seasonal fish so you need to stock up in the summer to enjoy it year-round. Beware the thawed piece of wild Alaskan fish for sale! As your butcher if it was previously frozen and how long it’s been thawed.

Flash frozen is actually the freshest way to go!

How long will my fish stay fresh?

When properly stored in your freezer, our vacuum-sealed fish maintains peak quality for up to a year. Once thawed, use within 2-3 days. We include detailed storage and thawing instructions with every order.

Is the fish farmed or wild?

Everything we sell is 100% wild caught. We only sell Alaskan seafood and fish farms are not legal in Alaska.

Who do I support when I buy your fish?

Small boat fishermen in south Central Alaska, our processors in Cordova and Anchorage and our family in Menomonee Falls, Wisconsin.

When will I get my order?

Your fish will be shipped the Monday or Tuesday after your order is placed. You will receive your fish 1-2 days after shipping. We ship out of our hub in Milwaukee. Don’t worry, all of your fish is from Alaska! Adra’s originally from WI.

We relocated back here and started our company. And shipping from MKE versus Alaska saves you $$ on shipping as the customer! If you’ve purchased a 'preorder' product then the delivery date is in the product description.

THE CATCH CLUB

Our way of saying thanks.

When you join, every time you shop, you’ll earn points to redeem for exclusive Catch Club rewards!

Earn bonus points on your birthday and for referring you friends.

Simply click on the Catch Club button to JOIN or SIGN IN.

Meet your Fishmongers

With 17+ years living in Cordova, Alaska, owners Adra and Juro built relationships directly with local fishermen and ran seafood processing operations, giving us the inside perspective most seafood companies simply don't have.
We hand-pick each fish from trusted boats, then partner with elite processor Copper River Seafoods (where Juro worked for 13 years) to ensure every fillet is perfectly cut, flash-frozen within hours, and vacuum-sealed to lock in peak freshness for up to two years.

While there's a myth that "never frozen" is best, the truth is unless you live on the Alaska coast, our flash-frozen fillets will taste fresher than anything that's been shipped fresh for days. We guarantee that our proven boat-to-box process delivers the quality consistency you deserve, with the personal expertise you can trust.